iFit develops proprietary software that learns and adapts to each person's habits by delivering immersive content that guides them on their own fitness journey.

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iFIT develops cutting-edge technologies, while making them accessible to anyone who wants to achieve their fitness goals and has the right tools to do so. iFit's vision is to create the world's most holistic health and fitness platform, integrating all elements of health, fitness, mental health, nutrition and active recovery - into one seamless interactive experience.